Grow Old With Me

What can compare to the childhood thrill of the arrival of the ice-cream truck on a hot summer day? Try the adulthood thrill of the sight of a home-meal-replacement truck after a hard day at work.

Services that transport freshly prepared, heat-and-eat lunches are already staples in many business parks. In the future, we predict entrepreneurs who apply the concept to suburban neighborhoods will rake in much more than milk money. With frazzled parents and two-career couples eager to shell out cash in exchange for convenience, you'll need a Big Stick to control the crowds.

This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Grow Old With Me.