By Victoria Neal
Forget the pain of piercing: Flipo.com's "Belly Buttons" ($12) will be the hot product replacing all traces of lint this season. Ladybugs, flowers and smiley-face charms attached to hydro-foam, earplug-like inserts, fastened with a dab of nontoxic spirit gum, will be dotting the navels of girls of all ages and soothing the minds of pierce-reluctant parents and belonephobes alike. For more information, visit http://www.flipo.com
Contact Sources
Adventure Publishing Co., (212) 575-4510, fax: (212) 575-4521
Flipo.com,http://www.flipo.com
The itsy bitsy Entertainment Company, 156 Fifth Ave., New York, NY 10010, (212) 989-3660
License!, (212) 599-2700, rfelton@advancestar.com
This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Characters Count.
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