Blame It On Rio

Seniors inspire the latest food trend.

Had your fill of home-meal-replacement news? Weary of all the talk about the growing number of seniors? Well, how about prepared meals for the elderly?

For inspiration in how it's being done, look at companies like Atlanta's Morrison Health Care Inc. or the Omaha, Nebraska-based Home Instead Senior Care franchise, both of which have added meal preparation to their lists of services.

Expect more competition as baby boomers begin to care for their aging parents--and, ultimately, their aging selves. For those seeking the next big thing in home-meal replacement, it's certainly food for thought.

This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Blame It On Rio.