Isn't It Grand?

• Rocking The Ages: The Yankelovich Report on Generational Marketing (HarperBusiness) by J. Walker Smith and Ann Clurman

• Publicist's Guide to Senior Media (Promoworks) by Jesse R. Slome, available at http://www.promoworksnow.com

• Segmenting the Mature Market (American Demographics) by Carol M. Morgan and Doran J. Levy, Ph.D. To find it, go online at http://www.americandemographics.com

• Boomer expert Phil Goodman offers a course in marketing to baby boomers at his Boomer Marketing & Research Center. Call (619) 223-3682 for further details.

• InfoUSA sells mailing lists of grandparents. Call their Consumer Lists Sales department at (201) 476-2000.

• Focus USA also sells a mailing list called "Grandma's & Grandpa's," which can be segmented by different demographics. Call (201) 489-2525 for more information.

Contact Sources

Age Wave IMPACT, (510) 601-7500, bburkhart@agewaveimpact.com

Hanna Andersson Corp., (503) 242-0920, http://www.hannaandersson.comInfoUSA, fax: (402) 596-0475, http://www.infousa.com

Promoworks, (805) 379-3910, http://www.promoworksnow.com

Restoration Hardware, (415) 924-1005, http://www.restorationhardware.com

Yankelovich Partners, (203)846-0100, http://www.yankelovich.com

This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Isn't It Grand?.