If you've ever wanted to pick the brains of the world's top entrepreneurs, you're in luck: Amacom's new series does just that. In Business the Bill Gates Way, Business the Jack Welch Way, Business the Rupert Murdoch Way and Business the Richard Branson Way, authors Des Dearlove (who wrote Branson and Gates) and Stuart Crainer (who wrote Murdoch and Welch) share each entrepreneur's story along with tips on how to follow in their enterprising footsteps. Although the books are primarily made up of second-source anecdotes with few direct quotes from the actual entrepreneurs, they are well-researched and presented in a quick, read-between-meetings style.
Contact Sources
Publishers Weekly, 249 W. 17th St., New York, NY 10011, szeitchik@cahners.com
Raleigh Group International,aturak@ralgi.com, http://www.ralgi.com
This article was originally published in the October 1999 print edition of Entrepreneur with the headline: Byte Reading.
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