Feeling lost in preteen USA? Here's a handy road map to get
you tuned in to the latest and greatest according to today's
tweens.
HOT TV SHOWS:
Ones to watch for this season: New fall TV offerings from the
creators of Dawson's Creek (Wasteland), Party
of Five (Time Of Your Life), and 7th Heaven
(Safe Harbor)
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HOT READS:
- Delia's mail-order catalog
HOT BRANDS:
HOT ACTIVITIES:
- Chatting with friends via e-mail
- Studying (Yep, it's cool to be smart.)
HOT MARKETING APPROACH:
Acknowledging the intelligence of today's tweens, à la
Arizona Jeans' recent TV advertising campaign featuring a group
of media-savvy kids mocking the lengths to which companies go to
appear hip. So nix any attempt to adopt the latest lingo or
over-zealous effort to reach tweens at their level. As the
youngsters advise: "Just show us the jeans."
Contact Sources
Ch!ckaboom, (416) 782-6162
Girls' Life,http://www.girlslife.com
Youth Market System, (818) 783-5551, dacuffq@aol.com