Search Engineers
Creating a new page for online job seekers.
A swarm of students surrounds a brightly painted bus parked in
the middle of the campus quad. Is this a local radio station promo?
Nope. Call it a Web-based resume workstation, if you will.
So how does a successful Web site fit in to this scenario?
Combining low-tech marketing (the bus) with a high-tech business
(the bus is equipped with laptops linked to their Web site) is just
one way Sara Sutton and Rachel Bell stay in touch with the college
students who search for jobs through their company,
JobDirect.com.
Instead of just posting resumes and job listings on its site,
JobDirect.com allows employers to search for qualified candidates
in its database. Those candidates are notified via e-mail and can
decide if they want their resume forwarded to the interested
company. "It takes the inefficiency out of job
searching," says Sutton, 24, who started the Stamford,
Connecticut, business with her childhood pal, Bell, 24, in
1995.
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Sutton and Bell began their venture while in college, and though
they put their degrees on hold when the company took off, the pair
haven't forgotten what it's like to be a student.
Job-seekers post their resumes on the database for free, and all
revenue--$3 million in 1998--comes from companies who pay up to
five figures monthly for access to entry-level applicants.
Marketing efforts, including a job drive and student reps who earn
money for collecting resumes, give the company its
"grass-roots feel." Says Sutton, "It's a great
way for us to keep in touch with the student population."
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