Employee Training Is A TV Away
Resources for entrepreneurs.
National - Business today is moving forward at the speed
of light, and if entrepreneurs want to remain competitive,
continuously training employees can no longer be considered a
luxury, but a necessity. Unfortunately, the cost of sending workers
to off-site training sessions might make you think twice before
making such an investment.
Enter PBS' The Business Channel (TBC). Created in December
1996, this satellite learning network allows employers to bring its
training to their location or send employees to partner sites
nationwide for instruction. The Small Business Development Center
(SBDC) in Rhode Island recently became TBC's first SBDC
partner.
Programming for the satellite broadcasts features noted business
experts, such as Tom Peters and Harvey Mackay, and faculty from
MIT. Sessions cover topics ranging from how to recruit, teach and
keep talented workers to a special in-depth series on modern
manufacturing that targets small and midsized firms. Upcoming
topics include Y2K issues and creating successful work groups.
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Entrepreneurs can access The Business Channel several ways:
- Become an alliance member for a $1,995 annual fee. This
includes installation and setup of an 18-inch satellite dish, a 25
percent discount on individual educational programs, which are
regularly priced from $100 to $1,000 each depending on the course,
and free access to financial and business news channels such as
CNN, CNBC and C-SPAN.
- Use the service on a pay-per-view basis. In this case,
you're responsible for the satellite dish and must pay full
price for the courses.
- Utilize one of the hundreds of sites nationwide broadcasting
the courses.
- Go online. TBC has brought most of its educational programming
to the Internet. This will allow any entrepreneur with access to
the Web to participate in the training at http://www.pbstbc.com
For more information on the various programs or to find the
location nearest you offering the courses, call (888) 822-8229.
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