With sales of more than 2.5 million units, Nintendo's Pokémon video game, an electronic, 15-category version of rock-paper-scissors, has gained the title of top-selling Game Boy cartridge and top-rated TV show. Successful in Japan since 1996, Pokémon has inspired a vast line of trading cards, toys, home videos and comic books. Since being exported to the United States in 1998, the game has practically achieved cult status.
This article was originally published in the August 1999 print edition of Entrepreneur with the headline: Strike It Niche!.
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