Fresh fruit, cakes, pudding, margaritas and martinis? No, this isn't a cruise buffet--it's the latest craze in the candle industry. San Diego's Lava Enterprises Inc., for one, has introduced its delectable Betty Crocker Bakery Candle Collection, and Kinzie Candles in Pequot Lakes, Minnesota, has its own line of illuminating refreshments, including cherry cola and strawberry margarita. Yum!
This article was originally published in the August 1999 print edition of Entrepreneur with the headline: Strike It Niche!.
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