How To Do Everything Better
…and let nothing stand in your way.
From day one, we've been encouraged to do everything better.
Our parents taught us to walk instead of crawl. Our teachers showed
us that, yes, we really were smarter than we ever believed. And
haven't movies, books and songs inspired us to shove aside the
status quo and dream-and dream big?
Some didn't heed the call. Some are still living in their
parents' basements. But you're different. You went after
what you wanted. You did everything better, and that will always be
your plan of attack. Good for you.
But almost every day, you lose some of your edge, something
that's easy to do in the confusion of e-mail, pagers, memos,
political correctness, cash flow analysis and W-2 forms. You lose
your edge, and you don't do everything better-and before long,
it starts to show in your businesses.
That's why we're here. We're going to show you how to
do everything better. Everything. After reading this, you'll be
smarter, better looking, and you'll be able to program your
VCR.
Well, maybe you already realize we're overpromising. (See,
you're smarter already.) Still, the next several pages may
serve as a wake-up call that you can do everything better. And if
you can't-we'll show you how to fake it.
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What makes a good client gift?
What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
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