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Entrepreneur Magazine: February 1999

Cover Story
What's the Big Idea?
10 great ways to find the business of your dreams

Features
Broken Wing
Boston Market was supposed to be the McDonald's of the '90s. So why did the home-meal-replacement pioneer end up laying an egg?

Digital Darwinism
Is e-tail the death of retail as we know it?

Going Down?
The rumors of our economy's impending demise may be greatly exaggerated--but that doesn't mean you shouldn't prepare for the worst.

How To Do Everything Better
…and let nothing stand in your way.



Columns
Business Buzz
Meatless Market
Where's the beef?

Columns Article
That's A Wrap
Whatever happened to the hottest meal in town?

Neighborhood Watch
When taking care of the community means taking care of business.

Book 'Em
Put your best business face forward.

Playing Fair
A new law may finally help entrepreneurs get more government work.

Entrepreneurial Woman
Call To Action
Summit outlines plan to accelerate growth of women-owned firms.

Global Smarts
State Of The Union
For businesses seeking foreign partners with strong economies and fluid trade, the EU may be the place.

Pulse
Risky Business
Are dire economic predictions scaring lenders? It depends on who you talk to.

Rising Stars
All Wrapped Up
It's all in the presentation.

Travel Smarts
Extra! Extra!
Hotel bonuses for business owners.

FYI
Beating The Odds
Made From Scratch
The location had seen three businesses come and fail. The restaurateurs were inexperienced fledglings. How then did Just Fresh grow into a $4 million chain?

Bright Ideas
The Best Defense
Resources to protect yourself against scams and legal thieves.

Bulletin Board
Bulletin Board
Bank offers health insurance.

Trade Shows
Trade Shows
Mark your calendar.

Management
Cutting Edge
You Got Game
Looking for a new way to get your employees thinking? Puzzles could produce the results you want.

Family Business
Rules To Live By
Keep the peace! Written policies help family businesses stay on the right track!

Insurance
Bug Byte
Y2K is everywhere--but in your insurance coverage.

Legal
Cracking Down
Watch out! More and more business decisions can land you behind bars.

Management Smarts
Now Introducing
Making bad first impressions? Didn't anybody ever teach you any manners?

Staff Smarts
Silver Lining
Hesitant about hiring older workers? Then you're ignoring a talented labor pool.

Your Business
Shacking Up
Office condos: The middle ground between paying rent and dealing with property.

Marketing
Advertising Workshop
Fishing For Ideas
Seeking inspiration for lively ad copy? Try hitting the newsstand.

Marketing Smarts
Chew On This
Playing with food for fun and profit.

Sales Success
Fine Whine
Your customers have something to complain about, so why don't they?

Tips and Tactics
Remember Me?
Staying in touch with your VIPs means better relationships . . . and more business.

Money
Fund Smarts
Heart Of A Champ
Being a winner takes more than a top rating.

Money Smarts
Factors To Consider
Need short-term financing fast? Try factoring.

Raising Money
Proceed With Caution!
These six capital-raising mistakes can land your proposal in an investor's circular file.

Tax Talk
An Ounce Of Prevention
The tax benefits of MSAs may boost your immunity against the health-care blues.

Opportunity Spotlight
Franchise News
Taking Care Is Business
For this senior-care provider, profit starts at home.

Opportunity Article
Opportunity Calls
Dialing up profits.

What's New
Travel academies, franchise stuff, new recruits.

What's the Big Idea?
10 great ways to find the business of your dreams

Monkey Business
Think art and entrepreneurship don't mix? The secrets of one designer's success.

Special Report Part I: Quick Guide For Minorities
New directions.

Special Report Part II: Going For The Gold
Our top minority entrepreneur of the year.

Opportunity Insider
Photo Finish
New financing program makes franchise start-ups simpler.

Tech
Business Bytes
All Together Now
Need more function in your network? New tech products have made getting it simple and inexpensive. The only question is whether you have enough wall sockets.

Connections
In Your Face
Entrepreneurs are on the screen--and technology scene--thanks to user-friendly videoconferencing.

Tech Smarts
E-Commercials
Online ads could benefit your business--but you have to know what you're doing.

Tools
Sounding Off
State-of-the-art tech tools.

Web Smarts
Shady Pasts
Online background checks, mailing list distribution.

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