Mash Hit
Mashed potatoes, boot camp, chai tea.
It's nothing but spuds--and we don't mean McKenzie. As a
result of America's love affair with mashed potatoes,
there's a growing interest in treating spuds as a bona-fide
main course. Entrepreneur Brent McClun, for one, expects his
Lawrence, Kansas-based chain of Potato Mountain cafes to have
expanded to four locations by the time you read this.
"Potatoes are a comfort food," says McClun, 37,
explaining the enthusiastic reactions of patrons to the 100-plus
varieties of mashed potatoes offered by the fledgling (and
franchising) Potato Mountain. There are mashed potatoes with
chicken, pineapple, broccoli--even pepperoni pizza. Raves McClun,
"Potatoes are for everybody."
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