Smart Ideas
To succeed in business, you have to stay on the cutting edge. Here are a few ways entrepreneurs are doing just that.
With the Internet expanding into every nook and cranny of our
lives, some advertising agencies are cashing in by offering
interactive services to help their clients market online. The
interactive services in highest demand today are Web site
development, including programming and design; marketing, including
media planning and ad banner development and placement; and
e-commerce, which typically involves the development of online
catalogs through which companies sell their products.
"The Web should be a central component to a company's
overall business strategy," says Drew Ianni, online
advertising analyst with Jupiter Communications, an IT market
research firm in New York City. "Many [advertising agencies]
are doing their best to get the skills necessary to do interactive
advertising."
If advertising companies do it right, there's a large piece
of the pie to be had: Jupiter Communications predicts the online
advertising market will grow from $1.9 billion in 1998 to $7.7
billion in 2002.
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