Listen up all you trendwatchers-the following "fads" go far beyond your typical short-lived craze. (In fact, we called some of 'em in the past and they're still hot.) Read on for the latest on what's hot-from the well-established (think herbal remedies) to the extreme (boot camp, anyone?).
This article was originally published in the January 1999 print edition of Entrepreneur with the headline: The In Crowd.
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