Entrepreneur Magazine: January 1999

Braving The New World
Is the world getting smaller, or are our horizons getting bigger? Esteemed economics expert and author Rosabeth Moss Kanter reflects on the phenomenon of growing globalization in an exclusive interview.

Millennium Meltdown
Think the Y2K bug won't bite you? This is your wake-up call.



Business Buzz
Smart Ideas
To succeed in business, you have to stay on the cutting edge. Here are a few ways entrepreneurs are doing just that.

Columns Article
Mash Hit
Mashed potatoes, boot camp, chai tea.

Grow Old With Me
Trend watch: bingo games, heat-and-eat lunches.

Gray Matters
Seniors to sway future trends.

Market Of One
Personalized treatment.

What's The Hot...
Affluence, upscale foods, monkeys.

The In Crowd
Popularity contest? You bet. Top trends for 1999.

Global Smarts
Middle Ground
Mediators can keep you out of foreign court.

Pulse
Fast Forward
It's a new year for small business. We asked the SBA's Jere Glover for a glimpse of what's to come.

Rising Stars
A Glass Act
Who says art and business don't mix?

Travel Smarts
Going The Distance
Travel costs are expected to soar this year.

Beating The Odds
Designing Woman
Youth is anything but wasted on this twentysomething fashion maven.

Bright Ideas
Property Rights
What gives you the right to your idea? We'll tell you.

Bulletin Board
Help With Health-Care Benefits
Resources for Entrepreneurs.

Trade Shows
Trade Shows
Mark your calendar.

Cutting Edge
Flash Forward
Must-know management ideas to keep your business moving.

Family Business
Back In The Saddle
Retired family business founders are discovering a new role--as consultants.

Insurance
Needs To Know
Before choosing just any insurance package, analyze your needs.

Legal
Homeward Bound
Who's responsible when work-related accidents occur outside of the office?

Management Smarts
Snack Attack?
Vending machines in your office may help.

Staff Smarts
Out With The Old
How to keep employees happy throughout the coming year.

Your Business
Lessons Learned
Choosing a personnel trainer you can count on.

Advertising Workshop
Site Unseen?
If your Web site gets more misses than hits, the hang-up may be your home page.

Guerrilla Marketing
E-Ticket
12 ways to tap into the power of e-mail

Marketing Smarts
Where It's At
The year's hottest marketing trends to get your sales sizzling.

Sales Success
Rebirth Of A Salesman
Losing your edge? Take an honest look at yourself before making your next sales call.

Fund Smarts
Breaking The Mold
This independent fund defies classification--but it has managed to pull off hefty gains.

Money Smarts
Pssst!
We've got a secret.

Raising Money
Private Matters
If you're in need of capital this year, one thing is clear: IPOs will likely get you nowhere.

Tax Talk
The Doctor Is In
University law clinics offer first aid to entrepreneurs who've been hit by an audit.

Start-Up Spotlight
Coming Attractions
Franchise trends: What's hot. What's not. What's next.

Now You're Cooking
What are the ingredients for franchise success? Our secret recipe for satisfying your entrepreneurial appetite.

Treasure Hunt
Is franchise financing within your grasp? Sure--if your aim is true.

Freeze Fame
How this year's No. 1 franchise, Yogen Fruz, is getting its just desserts.

Do You Want To Know A Secret?
Listen up as top franchisees reveal how they got to where you want to be.

Quick Guide For Women Entrepreneurs
By Debra Phillips, Cynthia E. Griffin, Heather Page and Melissa Campanelli

The Wonder Years
A look at how franchising and the Franchise 500® have changed over the past 20 years.

Business Bytes
PC Phenomenon
Cool new designs and low, low pricetags are the wave of the future. A look at the major PC trends coming your way.

Business Software
Tools For Tomorrow
The new millennium promises some ultracool--and ultrapractical--products.

Connections
Hacked!
The security hazards of voice mail.

Tech Smarts
The Future Is Now
'Star Trek' tech leaps out of sci-fi flicks--and into the palm of your hand.

Tools
Say the Word
Voice-activated computers, Web page editors and more.

Web Smarts
On The Job
Online law guide, competitive salaries for employees.