Taking On Goliath
In the fight for survival with the big guys, these entrepreneurs used their scrappy ingenuity and underdog strengths to help them win.
In your dreams, the competition is poor, lame, blind and
toothless--the kind of opponent you could knock out with a flick of
your finger. In reality, your competition makes Godzilla look like
Jiminy Cricket. These guys are big, bad and backed by corporate
billions.
We're not talking about that mean three-unit chain down the
road. We're talking about Starbucks, Wal-Mart, NikeTown and
Tommy Hilfiger. Companies with the size--and the style--to make
almost any competition look shabby.
What kind of maniac takes on these kind of competitors? The kind
who recognizes a hot market, knows how to cultivate a niche, and
isn't afraid of a fight. It's not your average business
owner who can mix it up with a corporate giant and come out on top.
But then, that's part of the fun.
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Redondo Beach, California-based writer Gayle Sato Stodder
believes every underdog should have its day.
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