Found In Space
With more than 100 million Web pages cramming every corner of cyberspace, is it still possible to take your place among the stars?
"Go into CyberSpace." More than a century ago, Horatio
Alger pointed budding entrepreneurs west. Today, his finger would
be aimed at a modem. The Internet has been the entrepreneurial gold
rush of the 1990s. From Amazon.com to Yahoo!, young entrepreneurs
have quickly latched on to emerging technology and almost as
speedily amassed personal fortunes that extend into seven figures
or more.
But are the glory days over? Not hardly. "Plenty of
opportunities remain on the Internet," says Jaclyn Easton, a
computer columnist for the Los Angeles Times who illustrated
her optimistic claim in StrikingItRich.com (McGraw-Hill), a
book that profiles 23 successful Web sites.
Even so, the days are gone when a business could just put up a
site and expect traffic to show up. Bruce Judson, author of
HyperWars (Scribner), logs 25 hours per week just looking at
new sites, but most are failures. "Maybe 5 percent are
good," he laments. With well over 100 million Web pages
cluttering the Net, you need to put up a site that's a lot
better than the competition's, says Judson.
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The encouraging news is, other entrepreneurs are still doing
it--launching Web sites that attract traffic and snare substantial
revenues. Read on to discover how five thriving Web sites--some
that already have high Web visibility, and others that are likely
to soon--are distinguishing themselves from the crowd. They've
all staked out a niche, then pursued it energetically and
creatively, with their focus on giving customers services and
products they can't easily get elsewhere. Can you do the same?
You bet--just study what the following winners are doing, and apply
those lessons to your own niche.
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