Book 'Em
Battle of the sexes and the shape of things to come.
Do men and women respond similarly to sales pitches? In this
month's roundup of new books, the battle of the sexes takes on
a whole new meaning:
In GenderSell: Selling to the Opposite Sex (Simon &
Schuster, $24), authors Judith Tingley and Lee Robert explain how
to finesse sales strategies to suit your clients' genders. The
authors argue that since men want to "win" conversations
and women want to be understood, sales techniques need to be
adapted accordingly.
Speaking of idiosyncrasies, the brothers Gardner are back,
brandishing their own particular blend of financial wisdom and
humor in The Motley Fool's Rule Breakers, Rule Makers: The
Foolish Guide to Picking Stocks (Simon & Schuster, $25).
This is a much easier read than many other money management books
on the shelf.
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