Spinning Tales

Steering your way through change is the focus of this month's roundup of new books.

Bruce Judson and Kate Kelly's HyperWars: 11 Strategies for Survival and Profit in the Era of Online Business (Scribner, $25) plugs into the growing influence of the Internet in business.

Further playing up the importance of changing with the times is Thomas Petzinger Jr.'s The New Pioneers: The Men and Women Who Are Transforming the Work-place and Marketplace (Simon & Schuster, $25), which argues the obsolescence of almighty leaders and the emergence of a more humanistic approach to business.

Lastly, Kotler on Mar-keting: How to Create, Win, and Dominate Markets (The Free Press, $27.50) outlines a shifting landscape for selling products and services--and turns much of conventional wisdom on its head. Philip Kotler's book is as good a compass as you're likely to find.

This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Spinning Tales.