Spinning Tales
Story time is back--and we're not kidding.
Every pie chart tells a story--unfortunately, it's usually
an excruciatingly dull one. To keep your listeners from falling
asleep, tell a story--of the narrative variety, that is.
"No matter how innovative your idea is, as an entrepreneur,
you've got to be memorable to people," stresses Peter
Giuliano, founder of Executive Communications Group (ECG), an
international leadership and communications consulting firm in
Englewood, New Jersey.
ECG recently began offering one-day storytelling workshops.
According to Giuliano, spinning gold from yarns when meeting with
clients is easier than you think. For the best stories, he suggests
you think back to childhood memories--like how your newfangled
marketing plan compares to that Go Kart you once built with your
father. It's a novel approach, but a necessary one in our
information-overloaded era.
Content Continues Below
"Information is now something anybody can get,"
Giuliano says. "It's what you do with that information
that makes it usable to me, the listener." And much more
memorable than a boring old pie chart.
Page 1 |
2 |
3 