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Entrepreneur Magazine: May 1999

Cover Story
Beating the System
How five entrepreneurs did it--but you didn't hear it from us.

Features
Future Tech
Computers that know who you are? What about ones that read your mind? In the technology of the future, virtually anything's possible. Anything.

Under the Affluence
Are the rich really different? The co-author of The New York Times bestseller The Millionaire Next Door calculates the difference a million dollars makes.

Isn't It Grand?
What a long, strange trip it is for the baby boomers who are becoming grandparents--and the marketers who are along for the ride.

Goodbye, Mom & Pop
The neighborhood's not big enough for today's entrepreneurs. Only the world will do.



Columns
Bright Ideas
Breaking New Ground
You've always been able to patent your inventions. Thanks to recent court rulings, you can now patent your ideas.

Business Buzz
True Colors
Making it with the shades.

Columns Article
Voices Carry
What havoc hath Alexander Graham Bell wrought?

Decent Proposals
The latest on SBIC investments, independent contractors and contract bundling.

Entrepreneurial Woman
Blueprints For Success
Hammering together a business with something extra.

Global Smarts
World Trading
Need a global network? Give this veteran a try.

Pulse
Uncle Sam Wants You
The federal government is opening doors for entrepreneurs: Think job training and empowerment zones.

Voices Carry
What havoc hath Alexander Graham Bell wrought?

Decent Proposals
The latest on SBIC investments, independent contractors and contract bundling.

Heard On The Street
Buzz

Travel Smarts
Class Dismissed
Goodbye, first class. Hello, business class.

FYI
Beating The Odds
Risky Business
All entrepreneurs face start-up problems. But in an industry where the clients face the hazards, these adventurers had to find insurance or head back to the land of the employed.

Bulletin Board
Capital Building
Where to find the money you need.

Trade Shows
Special Events
Mark Your Calendars

Management
Cutting Edge
Daydream Believers
Don't enter Walter Mitty land just yet--read this article first, and find out how some entrepreneurs are using reverie to shape reality.

Family Business
Inside Jobs
What's the hidden cost of hiring relatives as suppliers or advisors? Family feuds.

Insurance
Tangled Web
The Net is luring more businesses online. So why have insurance companies resisted?

Legal
Suiting Up
With a new breed of professional plantiffs on the prowl, closely screening job applicants could save you lots of dough.

Management Smarts
Match Game
How to get customers seeing double.

Staff Smarts
Hiring Line
The latest tool for finding employees is right at your fingertips.

Your Business
It's A Match
Unconventional partnerships could benefit your business.

Marketing
Advertising Workshop
All The Raves
A customer's praise could be your flier's best headline.

Marketing Smarts
Match Game
How to get customers seeing double

Sales Success
Call To Order
Want better-than-average sales stats? Top-notch call reports can help you make the grade.

Tips and Tactics
Season's Greetings
Using the retail calendar as a promotional tool

Money
Fund Smarts
World View
Fund finds profits by investing near and far.

Money Smarts
Something Ventured
Venture capital funding hit an all-time high in '98. Here's what it means to you.

Raising Money
Heaven Sent
They're not called angels for nothing.

Tax Talk
Audit Angst?
New tax rules can help ease your fears and keep IRS visits short and succinct.

Opportunity Spotlight
Franchise News
Butterburger, Anyone?
Find out why fast-food newcomer Culver's is overcoming consumers' initial reactions.

Opportunity Article
Quick Guide to Business Image
Technology that can make your business look as professional as it is... or more so.

Food For Thought
Science sponsored by sandwiches.

Group Effort
Franchisors and customers team up to help the needy.

Hello, Tech
Computer companies take a byte out of franchising.

What's New
Going PostalAnnex+, adding `bumpouts', developing play programs

Virtual Classroom
Round-the-clock information from the SBA.

Shower Scene
From stylist to tub toy inventor.

Someone to Watch Over Me
Why go it alone when there's help to be had?

Know the SCORE
Free counseling and affordable workshops for entrepreneurs

Opportunity Insider
Picture This
Independent framing retailers are offered a safety net.

What's Your Problem?
Lost In Space
When breaking away takes you too far off the beaten path.

Tech
Business Bytes
Picture Perfect
When choosing a CRT or LCD monitor for your business, is seeing really believing?

Buyer's Guide
Palm Reading
Still thinking laptop when you think portable? Now palmtops are the tool of choice when you're on the go and need to stay in touch.

Connections
Bug Repellent
Prepare your phone system for Y2K.

Net Profits
For Your Eyes Only
You ask for their names, addresses, phone numbers—and customers wonder where they go. Let a privacy statement give your online shoppers peace of mind.

Tech Smarts
Windows Pains
Microsoft's newest arrival promises users speed and reliability. But at what price?

Tools
Safety In Numbers
State-Of-The-Art Tech Tools

Web Smarts
E-Gad!
You haven't started e-tailing? With e-commerce sales skyrocketing, it's time to get connected.

Marketplace

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