Stayin' Alive

A rehashing of the 1970s is occurring yet again with the licensing of characters from psychedelic children's TV shows H.R. Pufnstuf, The Bugaloos and Lidsville. Living Toys Inc., a Woodland Hills, California, toy manufacturer, has acquired licensing rights to the oh-so-trippy Sid and Marty Krofft characters, producing a line of action figures and bean bag plush toys called Krofft Superstars.

Contact Source

Living Toys Inc., (818) 227-5014

Pacific Venture Outdoor Products, (800) 277-8074

This article was originally published in the October 1999 print edition of Entrepreneur with the headline: Stayin' Alive.