Gourmet Bubbly
. . . and we're not talking champagne.
Today, soda has done anything but fizzle out--especially with an
emerging trend captivating the carbonated beverage consumer known
as the "micro-soda."
Sub-category creator Urban Juice & Soda Co. in Vancouver,
British Columbia, for one, distributes a motley line of
taste-bud-tickling, sticky-sweet bottles of pop called Jones Soda.
These microbrewed beverages, distributed in the United States and
Canada at premium prices (as high as $1.59 per bottle, as opposed
to the average soda price of $1) captivate consumers with their
retro long-neck glass bottles and intriguing labels, as well as
their neon rainbow of flavors, including Blue Bubble Gum and Green
Apple.
Fitz's Bottling Co., based in University City, Missouri, is
also getting in on the trend, taking its line of premium sodas to
the next level by offering them in the company's own
full-service diners. Fitz's Soda Bar and Grill, with two
locations in Missouri, features a fully operational bottling line
for brewing premium goods for parched patrons. The soda is also
distributed in Kansas City, Missouri.
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The appeal of micro-brewed soda is its uniqueness--the kitschy
labeling, the tasty mix of flavors, the limited channel of
distribution. With Americans gulping twice as much pop as they did
25 years ago and spending $54 billion on it each year, it's
apparent soda-lovers will happily embrace this flavorful niche.
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