For His Own Good

Katherine Tombeau, Web site developer and graphic artist:

1. "Logo: You need to make a transparent background or set the BGCOLOR to be FFFFFF. This is a very chipper font; I like the happy feel to it."

2. "Navigation: It's too Yahoo!. Perhaps it would help to organize things so that it could be customized by the user, or better separated or simplified without extraneous verbiage."

3. "Look and feel: Again, too Yahoo!. Many other portal sites or search engines are changing their look and feel to specialize or to simplify the user's options. Users can usually handle five options, not many more. You want to give the user all the options you have, but perhaps it's better to subcategorize to avoid 'sensory overload.' "

4. "Coding: ALTs should be specified for visually disabled users and users on LYNX, a text-based navigator on Unix machines, which a surprisingly large number of people still use."

This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.