What do inventors do with great new product ideas they just can't afford to take to market? One tactic they're increasingly using is attending invention conventions. While these shows aren't the dealmaking paradises inventors hope for, they provide an excellent place to generate feedback, make helpful contacts and learn about the invention business.
Don Debelak is a new-business marketing consultant and the author of Bringing Your Product to Market (John Wiley & Sons). Send him your invention questions at dondebelak@uswest.net
This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Show And Tell.
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