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Listing his company on an Internet investor matching service was a no-brainer for Gary Puckett, co-founder and COO of Los Altos, California-based SalonsConnect.com, a business-to-business Web site that connects salon owners with manufacturers, distributors and service providers in the beauty industry.

"We embarked on a number of fund-raising avenues. A few people suggested going to the Internet," explains Puckett. After reviewing several different Web sites, what sold him on his final choice was the price and simplicity of the information request.

After two months on that site, Puckett received about 30 inquiries, most of which came from brokers offering to help the company find money, and he has serious discussions in the works. "One reply came from a [venture] company with a large operation based out of Europe, and this is a group we've begun some initial discussion with and provided our business plan [to]," says Puckett. He studied that VC's Web presence and researched its investors before sending information about SalonsConnect. He hopes these simple actions have helped separate the dross from the potential gold.

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Contact Sources

  • Clay Womack Direct Stock Market, Mike Harris, (310) 566-4500
  • Dee Power, Capital-Connection.com, P.O. Box 18460 Fountain Hills, AZ 85269, (480) 837-9590
  • OffRoad Capital, David Andersonm, (415) 796-5127
  • Internet Capital Bulletin Board, www.icbb.com
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