20/20 Foresight

Don Delebak: Did you ever feel like giving up?

Jon-Erik Prichard: No. I always believed I could make it. That doesn't mean I didn't get mighty discouraged.

Delebak: When you started, you had to foresee it would take you five to six years to launch the product. What made you decide to go ahead?

Prichard: I'm an entrepreneur, a risk-taker, and I felt the product would succeed.

Delebak: How did you choose your initial target markets?

Prichard: I was looking for vertical markets that had a strong need for a mobile communications device that would be easy to sell to. These markets included real estate, insurance, claims adjusting and medical records.

This article was originally published in the November 2000 print edition of Entrepreneur with the headline: 20/20 Foresight.