Book 'Em
The Cluetrain Manifesto: The End of Business as Usual
A bit esoteric, a lot food-for-thought, The Cluetrain
Manifesto: The End of Business as Usual (Perseus Books, $23)
began as an Internet discussion among tech veterans Rick Levine,
Christopher Locke, Doc Searls and David Weinberger about the new
state of business. Using 95 theses originally posted on http://www.cluetrain.com as a
springboard, the authors hearken business back to the town
marketplace, where merchants talked with customers, not at them
with ads and marketing messages. From fostering your employees'
creativity on your intranet to joining conversations about your
company that already occur on the Internet, The Cluetrain Manifesto
invites you to take a new look at the impact of the Internet on
both your business and society.