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Entrepreneur Magazine: August 2000

Cover Story
Under The Sun
Thanks to all the news about Microsoft, a future of all-Internet technology has swamped magazines and TV lately, but for Sun Microsystems' Scott McNealy, ideas like those are nothing new.

Features
Ice Cubes To Eskimos
Not possible? We've got 35 pieces of advice that will change the way you think about selling.

Damn Dotcoms!
Sick of those IPO-hungry, venture-capital-depleting, media-attracting darlings of the tech world? Moan all you want, but while you're whining, the real winners in traditional business are positioning themselves to ride the e-coattails.

Class Act!
Looks like a class? Smells like a class? Not at all, but as far as learning goes, online training does a pretty good virtual impersonation.



Columns
Bright Ideas
Get Noticed
If it's not distinctive, it won't sell.

What Price Technology?
An inexpensive way to introduce your new product

Buzz
Sugar & Spice
Forget what girls are made of--what do they buy?

Global
Got South Asia?
With big populations and wealth, South Asia does a business good.

Hot Seat
Mr. Fix-It
The man to call when your business's finances are more fixer-upper than fantastic

Pulse
Raising Money
The secret to your financial smarts might be in the way you were brought up.

Walls Can Wait
. . . because the cubicle is the current state of office space.

Weirdest Inspiration I Ever Had
Real life story from a successful entrepreneur

Book ‘Em
Review of The Power of Focus

Travel
Who’s Game?
Those bleeps and bloops on the laptop next to you aren't work being done.

Book Smart
Which wireless booking system is right for you?

Business & Pleasure
Doing business in Charleston, South Carolina

Road Notes
Deals from Skyway Airlines and Hawthorn Suites and a review of Plane Spotter

Women
Culture Club
Cultural diversity is this entrepreneur's game.

Doing It For Themselves
Woman investors are changing business.

Opportunity On The Fly
The Air Force wants you.

Women Of The World
Business pilgrimage to Africa

FYI
Beating The Odds
Walking the Walk
The Seminar Center's Eli and Elsie Marcus don't just talk the talk. Their actions--compared to their shady competitors'--speak volumes.

Bulletin Board
Financing
Nonprofits offer new twists in microinvesting.

Expert Help
Boards give experienced advice.

Grant Opportunity
Contest could jump-start your business.

Trade Shows
Trade Shows
Mark your calendar.

Management
Capitol Issues
Off The Shelf
The FTC takes a second look at retailer slotting fees.

Cutting Edge
Keeping It Simple
Could your company stand to be more efficient and cost-effective? We know how—and it's totally free.

Family Business
Stock of Ages
Every relative seems to want a piece of the family business pie--don't let your business be a casualty of these shareholding squables.

Web Site
Lawn firm offers free articles on legal issues surrounding family businesses.

Insurance
Ease Your Mind
Increase benefits and save on health insurance with an EAP.

Web Site
Information on business malpractice insurance

Legal
Speaking Freely
Are you breaking First Amendment law when you fire that loudmouthed employee?

Management Smarts
Homework
Your first assignment: Let employees telecommute.

Office Faux
Most-imitated labels in 2000: Channel, DKNY…and Xerox?

Newbie Rules
Do you know your state's requirements for reporting new hires?

Staff Smarts
Hire Calling
Why fill your office with job seekers based on resumes alone? Connect with prospects via the Net and see what they have to offer.

Your Business
They Hate You…They Really, Really Hate You
What to do when you're the target of an anti-employer Web site

In The 'Hood
The world's growing at Internet speed, but your local economic development agency's still watching out for you.

Map It Out
Don't make raises and bonuses hidden treasure--tell your employees what to do.

Marketing
Advertising Workshop
Let Them Eat…
The right buzzwords can whet consumer appetite for your product.

Fast Pitch
Do Tell
How to woo and win your hottest prospects—referrals

Marketing Smarts
Going …Going…
Get in on the action—for cheap—via ad auctions.

Ready And Able
Are you ignoring the latest buying powerhouse?

Enter The Limelight
Five ways to make headlines

Real Deal
It's a Draw
When talks hit deadlocks, you can take stock, stop the clock or take a walk.

Sales Success
The Triangle Offense
Building your own sales pyramid—one step at a time

Web Site
This site aims to be your one-stop Internet selling tool.

Money
Ask the Rainmaker
It's Not Enough
Don't banks frown on asking for more money?

A Question Of Character
The fifth C is sometimes the most important.

Funds
At Risk
Shaken up by market volatility? That wake-up call can help you hone your investment strategy.

Money Smarts
Handy Banks
Palm Pilots now make banking hand-y. Get it?

Dollars For Diversity
Are you a minority? Have we got some venture capital for you.

Slow Ride
The more VC, the less control. Why not take it easy?

Web Site
Financial and business information on more than 180 countries worldwide

Tax Talk
If I Were President . . .
Bush and Gore make very different promises on the subject of tax cuts.

Opportunity Spotlight
Biz 101
On a Shoestring
You don't need millions to get your dream off the ground.

First Steps
Hungry For More
Tell people where to eat and how to get there.

Better Safe Than Sorry
Protect yourself and your business with a partnership agreement.

Bulking Up
How to find wholesale sources

Got A Secret?
When do you tell your current boss about your new business?

Franchise Focus
Sherlock "Homes"
Solve the case of "The Mystery House" for buyers.

Opportunities
Perfect Fit
For this franchisee, incorporating a rental-car business into his lube-and-tune was just right.

Fruitful Pursuit
Have your bouquet and eat it, too!

Wire-Free America
Not only wire-free--these franchisees became boss-free within their own industry.

Planting The Seed
It's harvest time for new lawn care franchises as program is put into practice.

Franchisees Wanted
Money Mailers wants to help--and it has the jump-start program to prove it.

Franchise Enlightenment
Around the world of franchising in less than three days

Opportunity Features
Package Deal
Get your tape. Get your boxes. Buy some stamps. Pay a franchise fee. 'Cause one man's mail can be another man's business.

What's Your Problem?
A Cut Above
How can I target a Web site to a low-tech audience?

Love Story
I want to make money doing what I'm passionate about.

Tech
Buyer's Guide
The Inkjet Set
Laser printer prices got you down? Ink your next printer deal.

Connections
Any Time, Anywhere
That's the idea—and it could give travelers access to your business like never before.

Get Smart
Unimpressed by IP phones? That may be about to change.

Double Duty
Travel globally, and bring your cell-phone number with you.

Hot Disks
Wise Buys
Reviews of Apps.com, a Web site with Web-based software and information on application service providers, and ZoneAlarm, a computer system monitor

Net Profits
Spanning the Globe
The Internet provides worldwide access to your Web site, but are you ready to trek into foreign territory?

Wise Buys
Reviews of ClickStamp Online, an Internet postage solution, and BuyByByte, a Web site that allows merchants to post items for sale for free

Tools
Take It With You
Toshiba's Portege 7200CT notebook computer

Good Dog
Shaun Jackson Design's Doggie Bags supplementary carrying case that attaches to the case for your laptop

On The Mark
Virtual Ink's mimio portable PC peripheral that converts ordinary whiteboards into electronic whiteboards

On A Roll
Dymo-Caster's LabelWriter Turbo label printer

Web
Shopping Pals
Earn a stellar ranking and watch customers come back for more.

Big Emerging Markets
All the information you need to know on the world's key emerging markets

The Write Stuff
A grammatical site for those who earned less than A's in English

Marketplace

Learn how to distribute a press release

Try our new online printing. theupsstore.com/print
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