Future Earnings
Is 2001 your year? The year you rap on Microsoft's window. . . Put Amazon-like sales on your books? Want to hear how you'll do it?
It's nearly 2001, and we have yet to see a work force
overrun by androids, Disney-"imagineered" transportation
that actually works, or middle-class living quarters that do
everything for us at the touch of a stainless-steel button. But we
do have that blessed Internet, which, according to the various
marketing, financial, tech and pop culture experts we spoke with,
can boost the bottom line and ease daily burdens for most
entrepreneurs-if it's used properly. As the cost of technology
dips, making it more accessible to more Americans, the vastness of
the sea consumers must swim through grows with every new domain
name. That means the impressions entrepreneurs make need to be more
persuasive-and building loyalty from the start is imperative. You
can't deny Internet speed. What's "in" will come
and go-so quickly, in fact, that if you don't keep your eyes
peeled and your ears wide open to catch that ever-important buzz,
you might just miss it altogether. The next few pages are
chock-full of 2001 chatter from trusted authorities on everything
the modern entrepreneur should be up on. Now get out that PDA and
take some notes...
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