Postscripts
Where are these entrepreneurs now?
Then: We profiled Horst Rechelbacher, the mastermind
behind hair- and cosmetic-products manufacturer Aveda Corp., in
March 1993. This Minneapolis-based company, which Rechelbacher
started in 1978 (first-year sales just under $1 million), developed
products from natural plant and flower essences. With a staff of
335 churning out its 700-item product line, Aveda had landed shelf
space in 25,000 salons and opened seven Aveda Esthetiques retail
stores at the time.
Now: After selling Aveda to Estee Lauder for $300 million
in 1997, Horst moved on to a new line of vitamins, foods, powders
and supplemental pills--Intelligent Nutrients. Rechelbacher is now
expanding the concept through distribution via his Web site and
through health-bar stores called Wunderbars. With a pilot store
open in Minneapolis and plans to integrate Wunderbars into spa,
restaurant, grocery and retail environments, the "conceptual
products experience centers" are Rechelbacher's latest
approach in allowing consumers to "sample and experience
nature's elements for wellness."
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