Entrepreneur Magazine: February 2000

Loud And Clear
Small and inconsequential as you may think you are, your voice can be heard in Washington.

This Is War!
And this is entrepreneurship - but it's all the same to author James Dunnigan.

Cover Your Bases
If you thought database marketing was just wasting your time with fliers and mailing lists, take another look--at the Net.

Going Once...Going Twice...
Not a chance. Online auctions are here to stay.

There Ought To Be A Law
So you've only got one business? And maybe making that work is a struggle? Well, some business owners have more than their share--and make it look easy. We call them serial entrepreneurs.



Buzz
Time Traveling
While everything else is new and improved, vacation spots are getting older and older.

Online Everything
Financial aid, Paris shopping, toilet paper--what can't you get on the Web?

Flash
Harry Potter, the movie; the death of pinball; ethnic cocktails; stock car cartoon; overweight consumers

Global
Karma And Cash
With fair trade, you can make money and help stop inhumane labor practices.

Pulse
Once Upon A Time
They used to work for Disney. Now they're the happiest corporate dropouts on earth.

Holey War
It's doughnut against doughnut in the battle for your bulge.

Book `Em
Review of Obscene Profits: The Entrepreneurs of Pornography in the Cyber Age

Street Smarts
They'd never turned on a Mac and had no clue how to raise money . . . but they started an international magazine in their living room.

Postscripts
Where are these entrepreneurs now?

Travel
Get Lost!
Not this time. Rent a car with driving instructions.

The Gatekeepers
Airline agents are the key to upgrades and choice seating.

Road Notes
Deals from United Airlines, Marriott International, Preview Travel

Women
Look A Little Closer . . .
An unfulfilled need? Or a business opportunity in disguise?

Web Site
Resource for women in technology

Beating The Odds
The Daily Grind
In an industry of high-visibility brand names, they don't have one. So how does this family's coffee company stay in business?

Bulletin Board
Recycling
You're not alone in your environmental efforts--the EPA offers assistance.

California
Watch out Silicon Valley--Southern California is under development.

Federal Contacts
Being small just go better, thanks to an SBA pilot program.

Pennsylvania
Are you holding to the next big thing in the tech world? Get your funding here.

Trade Shows
Trade Show
Mark your calendar.

Capitol Issues
Inner-City Innovation
Clinton and Congress move toward increasing incentives for entrepreneurs ready to take on low-income communities.

Cutting Edge
Letting Go
Is your business stretched to capacity? Find out what's not making money--and drop it.

Family Business
Web Site
Business etiquette

Review With Care
Rating your sibling's performance means treading on delicate--and potentially explosive--ground. In fact, maybe it's better to call the whole thing off.

Insurance
Call For Backup
Weak links can cost you big--make sure your suppliers are covered.

Legal
Risky Ad-Ventures
Whether on paper or over the Internet, make sure your ads are on the level.

Management Smarts
WKR-Small Business
On the nation's radios, entrepreneurs are finally in the spotlight.

Mediocre Middle Management
Good employees leaving? It may be your manager.

Web Site
Customer service quiz

Staff Smarts
Get The Word Out
... And get employees communicating--faster, cheaper and more effectively.

Your Business
Pro-Choice
Let your employees help choose the company's office equipment.

Off The Clock
How to avoid costly mistakes in calculating and paying overtime

Fee Furor
Your lawyer wants you to pay what?!

Advertising Workshop
Head Games
Your prospects' own thoughts are potent headline material.

Fast Pitch
Get The Scoop
Everything you ever wanted to know about your customers--from your customers

Marketing Smarts
Something Different
Just because it ain't broke don't mean it can't be better.

Old Money
Seniors are surfing the Web at an alarming rate--are you ready to accommodate?

Web Site
Ad campaigns of the past

Flash
Power of convenience

Real Deal
Web Site
Determining customer profitability

On Guard
Don't get taken by bargaining ploys.

Funds
Grab Your Passport
Whether you want growth or income, international investments may be just the ticket.

Money Smarts
Gimme Shelter
It won't keep you dry in a storm, but art makes a great tax break!

Co-Ed Management
Diversity in your management team can help your IPO soar.

Bad Words
How much can poorly worded memos cost you?

Raising Money
B-B-Bad To The Loan
Rough roads ahead have you fearing a loan default? Here are some ways to bargain with your banker.

Tax Talk
A Business On Paper
. . . And profits in your hand. A foreign sales corporation could do the trick.

Uncle Sam Or Orphan Annie
Where do you want your money to go?

Biz 101
All Aboard!
A new kind of gravy train

Bright Ideas
Better With Age
There's nothing new under the sun that doesn't scare retailers.

First Steps
It's A Fit!
Find the right piece to your partnership puzzle and you're in business.

Room To Grow
Growing fast? Don't let system overload slow you down.

Matchematics
Sites that match entrepreneurs with funding sources

Fast Track
Cooking up Cajun-flavored microwave popcorn

Meet Markets
Best bets for finding customers

Franchise Focus
On The Horizon
Web-based education may be a winner or a worry for technology learning centers.

Listing
Brand-Spanking
The nation's top 50 new franchises

Opportunities
No Place Like Home
Building an empire one brick at a time

Express Loans
. . . And the software that can make them happen

Cultural Makeover
Company looks for ways to add some color.

Window Shopping
A whole new way of looking at drive-thru

Double A For Action
AAMCO gears up for youth.

Tastes Like Chicken
McDonald's adds yet another nugget to its family.

What's Your Problem?
Take Flight
Getting my business to fly right will take more than money. Should an angel come along for the ride?

Bytes
Thin Is In
Shed some dead weight--and capture significant savings.

Connections
Let's Talk `Talk'
Smart phones

Hot Disks
Wise Buys
Reviews of upgraded Maximizer Enterprise, FaxMailer and Corpedia.com's trade secret CD

Net Profits
A Wall Of Fire
Hackers are crashing Web sites daily, but you can stop them from hacking yours.

Web Site
Help for e-tailers

Wise Buys
Media-authoring software

Good Things
Research service

Tech Smarts
Wowee Zowee!
No one clicking on your Web ads? Don't tone down--dazzle!

Web Across The Atlantic
"Smart" mobile phones bring more Europeans to your Internet doorstep.

Tools
An Apple A Day
Apple's iMac DV Special Edition

Monkey See
Gateway Astro PC

Ultra Sonic
Viewsonic A90 19-inch monitor

Web
Taxing News
All good things come to an end--as might the tax-free Internet

Minority Rules
No matter what size, shape, color, or disposition--there's a Web site made for you.

Zap It!
No more hassling with monstrous files. One click does the trick.

Flash
Business-to-business e-commerce, the size of the Web