Everyone's Doing It
I'm in business. You're in business. She's in business. He's in business . . .
By now, nearly every American adult is aware of
entrepreneurs' contribution to the economy--bottom lines and
dot.coms are part of more and more people's vocabularies. But
what you may not know is the tentacles of entrepreneurship stretch
far beyond the typical realm of business, or even what we consider
"standard society." Beyond our limited sphere, there
exists an entire universe of entrepreneurs who couldn't care
less about Wall Street or the Silicon Valley. Unfettered by the
need to keep up with the Gateses, these entrepreneurial subcultures
see business ownership as a way of preserving a cherished
lifestyle, of slowing down in a fast-paced society.
Whether nuns or modern hippies, these business owners prove
entrepreneurs come in all shapes and sizes, all rhymes and reasons.
It's clear entrepreneurship isn't just in the malls of
America. It's everywhere.
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