Hula-Hoop It Up
Welcome to the world of Internet phenomena, where you actually want to hear the words "Oh, it's just a fad."
The Dancing Baby. The Blair Witch. Mahir Cagri, the Turkish man
whose own personal Web fame got him a guest spot on The Late
Show with David Letterman. And let's not forget Deidre
LaCarte, the graphic-design student who put up a Web site full of
dancing hamsters as a lark-didn't even spell
"hamster" correctly-and will soon sell hamster mugs, key
chains and T-shirts, and was even featured in an Earthlink Internet
television commercial. A CD of hamster music is due soon, so you
know HampsterDance: The Movie can't be far behind.
Do you want in? Do you want the world to chat about your
company's Web site around water coolers and over e-mail? Do you
want to be invited to appear with David Letterman to tell a world
full of potential fans to log on to your Internet address,
Cheese-armpit~worm.com (having come to the Web a little late, your
first 17,246 domain-name choices were already taken)? In short, do
you want your business to become the next Internet phenomenon?
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