They Like you!
But how can you use workers' newfound love for their employers to your advantage?
Is employee loyalty making a comeback? That's the trend John
A. Challenger, CEO of the outplacement firm Challenger, Gray and
Christmas Inc., is seeing.
The company's quarterly Job Market Index Survey of 3,000
discharged managers and executives reports that the median tenure
has increased an average of 4.75 percent each year since 1991.
In addition, the survey found the percentage of man-agers and
executives who worked for just one previous firm has jumped 28
percent on aver-age since 1992, when only 13 percent fit that
profile.
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What's changed? More employers acknowledge that workers are
concerned about job security and realize the cost of recruiting and
training employees is high enough to cut into the bottom line.
Consequently, Challenger says they're implementing programs of
soft benefits designed to re-establish an atmosphere of trust. He
attributes much of this attitude adjustment to the tight labor
market.
But has the desire to inspire loyalty trickled down to the rank
and file? Not in any big way, but Challenger says that if companies
want to gain and maintain a competitive advantage, they're
going to have to concentrate on retaining employees from the top to
the bottom of the firm.
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