Curious as to which type best describes you? Take the short online survey at Pitney Bowes' small-business Web site, http://www.pitneyworks.com. The half-dozen questions it poses represent a distillation of what researchers learned from more thorough interviews in the actual study, says Ed Gillespie, director of small-business financial solutions.
After answering the online questions, you're assigned a type. Next, you can access online advice and information sources tailored to each of the types. Tip sheets and links to sources are available directly from the site.
Contact Sources
Cyber-NY, (888) 70-CYBER,mike@cyber-ny.com
Pitney Bowes, (800) 5-PITNEY, info@pitneyworks.com
This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Type-Cast.
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