Entrepreneur Magazine: March 2000

Gone Fishin'
Looking to catch a big one? Trolling the deep, corporate waters? All you need to put a whopper CEO, CFO or other acronym on your table is the right bait.

A Million For Your Thoughts
What makes those platinum-plated minds tick?

Spy Away
What you don't know can hurt you.

If The Name Fits...
''New eco-topia''...''Old money flats''...''Kids & cul-de-sacs''...if these areas don't sound familiar, listen to what Michael J. Weiss has to say: Your customers live there.

Hero Worship
Welcome to the entrepreneurial hall of fame. You can't touch these exhibits.



Bright Ideas
Show And Tell
Don't expect things to happen from your dusty garage--bring your invention into the limelight.

Buzz
Flash
Peanuts lives on; Japanese cartoons.

Pick A Topic
. . any topic. And take it to the Web. Chances are, you'll be right on target.

Global
O Canada
Why it makes good sense to sell to the Great White North

Pulse
Show Some Spirit
Is there room in your business for a few unworldly concerns?

Knock, Knock
Who's there? Some grouchy employers--now lighten up!

Type-Cast
Know your personality, know your strengths, know your weaknesses...know your business.

Book 'Em
Review of Goldilocks on Management: 27 Revisionist Fairy Tales for Serious Managers

On With The Show
There's no biz that can't be promoted through showbiz.

Buy-Buy Baby!
''I want this...I want that.'' Parents hear it all the time--and who do they blame? You.

Travel
High On Miles
Kicking the point addiction

Wired Guides
Take a tour online before you travel.

Women
Girls Just Wanna Have Funds
Changing the way venture capital firms look at women

Beating The Odds
Hire Power
No experience, no money and lots of competition. So why take the chance?

Bulletin Board
New York
MBAs aren't so hard to come by.

St. Louis
Schmoozing for funding--at the latest networking event

Wisconsin
Newcomers bring new money--just for your start-up.

Trade Shows
Trade Shows
Mark your calendar

Capitol Issues
No Pain, No Gain?
OSHA's ergonomics proposal causes a sore spot in the business community.

Cutting Edge
Don't Go Changing
Just because it's the hip thing to do. It may not be the best thing to do.

Family Business
Open-Book Policy
Enough with the secrets--give your key employees the financial information they need to help you run a successful business.

Insurance
Healthy Choice
Insurance companies? Who needs 'em?

Legal
Poisoned Property
Find out what toxic waste is lurking on your land before you buy--and avoid footing the bill to clean it up later.

Management Smarts
A Woman's Wage
...is three quarters a man's wage--and Uncle Sam says that ain't right.

Checking IDs
What's in Mom's maiden name? Big bucks for crooks

Wise Buys
Review of PitneyWorks

Staff Smarts
At First Sight
Will new hires love your company or leave it?

Your Business
When Duty Calls
Know your responsibilities when it comes to employees on military leave.

The Good Fire
Want to keep bitter ex-employees from lashing out? Try a kinder, gentler termination.

Eco-Office
Working out a recycling program for your company isn't as hard as you'd think.

Advertising Workshop
Once Upon A Time...
Share your success story, no matter how small the window of opportunity.

Fast Pitch
To the Last Drop
Good ideas are hard to come by--so milk yours for all they're worth.

Web Site
Demographic information

Marketing Smarts
Go, Granny, Go
Use family to personalize your advertising

History Lesson
If you've got it, flaunt it.

Saved For A Rainy Day
Serving customers when they need it most

Web Site
PR case studies

Real Deal
The Mighty Pen
How to make the paper trail work for you

Sales Success
First Person
Want to know what customers want? Try asking them.

Funds
Web Rewards
Ready to jump on the Internet bandwagon? You'd better be in it for the long haul.

Money Smarts
A Good Rejection
''No'' isn't always a dirty word...sometimes it can even get you a loan.

Taking Stock
The SEC eases the financial burden of employee stock offerings.

Fast Track
Determining how international financial markets impact U.S. investors

Raising Money
Many Golden Returns
Warrants promise investors great stock prices In the future--and can get you cash now.

Tax Talk
I Vant To Suck Your . . .
. . . bank account? To keep the lifeblood flowing in your financial veins, protect yourself from the local tax bogeyman.

Biz 101
Out-Of-Towners
You can start a business anywhere. Just make sure you know what you're getting into when you go there.

First Steps
Buyer Beware
Purchasing a company? Avoid the mistakes that could ruin your business.

Make a Statement
If you want to motivate prospects and customers, show them the benefits.

Fast Track
Personal gift-shopping Web site

Franchise Focus
Steak Your Claim
The Great Steak & Potato Company is looking for a few good franchisees.

Opportunities
Never Say Never
From engineer to entrepreneur--who would have thought?

Bulk Rate
More market for your money

Shiny, Happy Employees
A new program shows how to create 'em and how to keep `em.

What's New
This is what's going on at The HoneyBaked Ham Company, Ace Hardware Corp. and Interim Services Inc.

Sweet and Savory
The Midwest's king of sweets is spicing up its menu.

Home Alone
When the franchisees are in charge...

What's Your Problem?
Just Say No To No
I refuse to lose potential clients.

What's In A Name?
I'm wondering if there are rules for creating business names.

Buyer's Guide
All For One, One For All
A printer for every PC? Forget it--one network printer can get the job done

Bytes
Power Drive
Maxed out your storage space? Let an upgrade put a little more strength into your computer.

Connections
Power Up!
Don't be shocked by a sudden phone outage.

Lightning Speed
It's a bird, it's a plane, it's DSL!

Safety In Numbers
911 . . . anywhere, any time

Hot Disks
Tax Time
Reviews of Quicken's TurboTax, KCSL's X-Portal Findware, EarthLink 5.0 and Shelf Logic 2000

Rome Wasn't Built In A Day
Of course, they didn't have project management software.

Net Profits
This Old Site
Is your Web site more "fixer-upper" than cutting edge? Well, here's how to fix it up.

Wise Buys
Easy e-commerce software

Webentrepreneurs, Unite!
Association for the online business community

Tech Smarts
Wired Guides
Take a tour online before you travel.

Easy Does It
New e-PCs are the promised saviors of simplicity.

Going My Way
Sure, e-commerce is taking off, but where's it headed?

High On Miles
Kicking the point addiction

Tools
eBook 'Em, Danno
NuvoMedia's Rocket eBook Pro

Heads Up
Plantronics CS10 Cordless Headset

Compact COMPAQ
Compaq Armada E500 Laptop

Web
What's It Worth?
Don't guess at important stuff like salaries. Go to a reliable source.

Cyber Secretary
Web-based scheduling service

In The Nation Today . . .
Information from the Gallup Poll Web site

Big Money, Big News
Economic forecasting