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Entrepreneur Magazine: May 2000

Cover Story

Features
What Have You Become?
You have employees you don't recognize, sales you can't keep track of and a business that's grown way beyond "small." Do you even remember when everything was just innocent and entrepreneurial?

In The Mix
What does it take to make a personal care and health dotcom from scratch? Let's ask the voice of experience, ingredients.com's Katherine Legatos.

Speaking Franklin
We're not saying grab your kite and run out into a storm, but if you're cooking up entrepreneurial spirit, Ben's is the recipe to follow.



Columns
Bright Ideas
Break The Chain
Need an audience for your latest invention? Skip the giant retail chains—mail-order catalogs might do a better job of hitting your target.

It's The Law
How does the new budget act affect your patent?

Buzz
New Harvest
Sights . . . sounds . . . and seeds-all at the latest California Gift Show

Global
Beauty Is In The Eye
. . . of the importer. Here's how to find the strange and exotic and make a pretty penny at it

Pulse
Lost Generation
. . . and found generation. Introducing the generation called Jones

Personal Space
Looks like an office, smells like an office . . . well, even if it doesn't, it's an office.

Say What?
Nobody likes it when they don't know what you're talking about.

Tell Webster
Is it time to change the way we define minority entrepreneur?

Stamp Of Disapproval
Just when you thought it was safe to go back to the Post Office . . .

Work Like A Dog
Business owners who break a sweat

Travel
In The Cards
There's no predicting the best way to earn mileage, so do your research.

Road Notes
Deals from Hertz, Midwest Express Airlines, and OpenTable.com

Business & Pleasure
Doing Business in Dublin, Ireland

Women
Ladies First
So it's said. But women are still debating ways to battle the old boy network.

FYI
Beating The Odds
Taking A Ribbing
Birth of a food-chain mogul: a childhood love of barbecue, a few of life's lessons and a little divine guidance to shrink the ego.

Bulletin Board
Where To Begin?
A variety of incubators nationwide help fledgling businesses take flight.

Trade Shows
Trade Shows
Mark your calendar.

Management
Capitol Issues
Blue-Collar Blues
Proposed tax credit promises to fill the labor gap for small manufacturing companies.

Cutting Edge
Give It Away
Are you still making all the business decisions? Stop—and share them with your employees.

Family Business
Good Company
Are you next in line to own the family business? Don't go it alone--peer groups can help.

Insurance
Are You Ready?
Preparing tomorrow's insurance claim today will save you time, energy—and headaches.

Legal
In A Fix
You can fix your car. You can fix your cat. But you can't fix your prices.

Management Smarts
Book It
Need great employees? Run—don't walk—to your nearest school.

Mean Mail
You got someone else's mail—and it says you're a meathead.

It's a Secret
So keep it that way--protect your proprietary information.

Web Site
Total Qualilty Management

Staff Smarts
Actions Speak Loudest
Sinner? Saint? All eyes are on you, and your employees will pass judgment.

Your Business
Having Fun Yet?
Staples of the productive workplace: PCs, copiers . . . and toys

It's All in the Delivery
They all bring the package to your door--so what's the difference?

A Helping Hand
Maybe you can't pay more, but you can still help low-wage workers stay healthy, happy and working for you.

Marketing
Advertising Workshop
Ink Different
If your product isn't selling, then draw it a new image.

Fast Pitch
See And Be Seen
Minimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.

Marketing Smarts
Spin City
Put a new spin on your sales pitch with a CD-ROM.

Just Clip It
Have you considered taking your coupons to the Net?

Fast 5
Five things you and your employees should never say to a customer

Real Deal
Karmic Business
Dealmakers get what they give.

Sales Success
There Will Be a Test
Reduce turnover--and heighten success--by measuring motivation before you hire.

Money
Funds
In-Gene-Ious Investing
Genetic research is taking the world into the future, so don't get left behind. Invest in it.

Money Smarts
Boob Tube Budgeting
Money management for couch potatoes--even the entrepreneurial variety

Net Benefits
Taking retirement to the people--one modem at a time

Fast Track
How this health and wellness services company got financing

Raising Money
No Hot Air
The SBA's participating securities program proves SBICs can help companies get off the ground.

Tax Talk
Business Band-Aid
The 1997 Taxpayer Relief Act offered small doses of relief.

Opportunity Spotlight
Biz 101
RoadBlock Busters
What's stopping you from starting your business—and what can you do about it?

First Steps
Secret To My Financing
Entrepreneurs share how they got their start-up funds

Opening Ceremonies
Your company's grand opening could be your best marketing plan.

Franchise Focus
That's the Ticket
A great support network is just what you'll need in the rapidly changing travel industry.

Opportunities
Sweet Success
Italian ice never looked so hot.

No Minor Problem
Increasing ethnic minority franchisees

For The Kids
One retail store adopts a sense of responsibility.

Pile In The Van
. . . and take landscape design mobile.

What A Ride!
A new president shifts Cottman Transmissions into high gear.

What's Your Problem?
Home Sweet Home
I want to make the most out of my recuperation at home.

Hook, Line...
And sinker. How can we bait, catch and keep business?

Good News
Homebased collection agencies really are collecting.

Tech
Buyer's Guide
Replace Your Space
It slices away excess hardware...it dices the bulkier competition: The desktop replacement notebook kicks your tower to the curb.

Connections
A Quick Plug
Long overdue G.lite modems will make DSL installation a snap.

The Price Is Wrong?
How to know if you're overpaying for phone service

Hot Disks
Pound For Pound
We put Windows 2000 up against the other operating systems to see if it tips the scales in your favor.

Net Profits
Help! You Need Somebody!
...and not just anybody. Here's how to find the right Internet professional to help you with that Web site.

Wise Buys
Reviews of Computer Pundits' Goofyguys.com computer help Web site, Wells Fargo's One-Stop eStore e-commerce help, and Vertex's eQuantum software for sales and tax use.

Tech Smarts
Trolling For Techies
The IT worker is a rare fish these days. If you're gonna catch one, just bring the right bait.

Fight Club
Handheld OS rivals are coming out swinging.

Tools
Birds Of A Feather
Viewsonic's LITEBIRD DLP XGA projector

Just In Case
Quantum Creations' LapPro portable PC case

Palm Reader
Palm computing's Palm Vx

Need A Lift?
Kensington Adjustable Monitor Lift   

Not For Prying Eyes
Hewlett-Packard's  HP Vectra VL 600   desktop computer 



Web
Pick A Pro, Any Pro
Browse the credentials of the experts to find the answers you need.

Good Save
Create a personalized archive of Web sites.

Word Talk
WordPerfect tip site

Prints Plus
Quick printing and delivery of documents

Customize It
Create your own portal.

Fast Facts
Internet and technology statistics

Stay Afloat
Web page capture and retrieval made simple

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