What: Microwaveable
soups
Who: Tim Bryan of T.
Bryan's World Famous Soups Inc.
Where: Shoreview,
Minnesota
When: Started in 1997
Tim Bryan is not a soup aficionado. But he did have enough of a
taste for it to realize his mother's soup actually tasted
better after it had been frozen and reheated. Bryan set out to
create a frozen soup that combined great taste with high-speed
convenience.
Using his 20 years of marketing experience, Bryan pitched his
idea to local grocers, who warned him that Campbell Soup Co. had
tried to make a frozen soup but never succeeded. Bryan figured they
just underestimated the power of convenience.
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"Most food companies want to put [the product] into a big
bag-the smaller you go, the less profitable it is," Bryan
says. "But [smaller packaging] is what the consumer wants. Now
that we know how to do individual [servings], the sky's the
limit."
Today, Bryan, 43, sells seven varieties of microwaveable soups
to local grocers and vendors and donates 5 percent of the
company's profits to local charities.
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