Eat Your Heart Out, Hasselhoff

Hands-free, in-car communication is a goal for all car-makers, and some of the most advanced smart electronics and wireless telematics, such as syncing your cell phone with your Palm PDA for hands-free Internet access, already appear on new models. Look for them in Fords, Jaguars, Lincolns, Mazdas, Mercurys and Volvos, as well as many General Motors models.

Mobile computing is a given these days, but how about seeing information projected onto the windshield so you're not distracted by having to watch a dashboard display? These head-up displays aren't new, but their application is changing from merely projecting your speed and fuel onto the windshield to allowing the driver to program other data.

This article was originally published in the January 2001 print edition of Entrepreneur with the headline: Eat Your Heart Out, Hasselhoff.