Lights, Camera . . . Ad!
This entrepreneur hits it big with a small-screen franchise.
Meet Alan Baker, who has the distinction of being
TVAmerica's first franchisee. "I just think being the
first of anything has a certain connotation that lends itself to
good things," he says.
Baker, 41, first heard of the TV-listing publisher about four
years ago, when a friend approached him about selling ads for the
company. Even though Baker had started a promotional advertising
company, Creative Marketing Concepts, just a few months before, he
seized the chance to work with TVAmerica. He still balances both
today.
"I would say it's probably 75 percent TVAmerica, 25
percent Creative Marketing Concepts," says Baker. "The
promotional business, that comes in anyway. For TVAmerica, I really
have to go out and pound the pavement and see people every
day."
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Those people are advertisers who appear in the TV-listing
magazine that TVAmerica publishes and Baker distributes in New York
City's Capital District. "We cold-call and determine who
would be good prospects for advertising, then go out . . . and do a
presentation," Baker says of a typical day. "I'm very
structured with my presentation. I go from a little history of the
company to looking through the book itself and showing why it's
a good program."
And Baker has no doubts about TVAmerica: "I think it's
a great product, and my enthusiasm rolls off onto the people I talk
to."
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