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Entrepreneur Magazine: August 2001

Cover Story
Tall Sales
No lumberjack, big blue ox or steel-driving man here, but would you settle for a sales team that can push its numbers from $18 million to $50 million in only five years? Here's how they did it.

Features
Some Assembly Required
You don't get the perfect salesperson by throwing together whatever's handy. Lean in close, and we'll give you a peek at the manual.

Ad Trip
Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here—but will customers buy it?



Be Your Own Boss
Be Your Own Boss Features
Cash Course
The millionaire club grows every year--just think of a franchise as the secret handshake that gets you in.

Deadly Sins
Sloth, greed, gluttony—we don't care what you do on your own time. But when it comes to the mortality of your start-up, you need to play by the rules.

Biz 101
Skipping School
Point/counterpoint: Will a degree make you a better entrepreneur?

Innovations
Molded in Your Image
A crude prototype won't show you off in the best light. You need a cheap way to build a better one.

Opportunities
Need Some Cash?
Cash Plus asks that question of its potential franchisees--and charities.

Lights, Camera . . . Ad!
This entrepreneur hits it big with a small-screen franchise.

What's New
Forget textbooks--the IFA's teaching franchising online.

Smart Ideas
Send 'Em Packin'
Kids empty out their dorm rooms every year. Thanks to this guy, they have a place to keep their stuff.

What's Your Problem?
Dream Weaver
My dream job is helping other people find their dream jobs. So . . . how do I do it?

In Every Issue
Almost Famous
Suit Up!
Sick and tired of bruised hip bones and ugly surf gear, these two surfer chicks became hip-bone-saving wet-suit designers and heroines of water-sports-loving women everywhere.

Books
Quit While You're Ahead
Do it in Vegas to keep your winnings; do it in business to keep from burning out.

Bulletin Board
What's Going On?
The latest in upcoming events, plus grants, loans and programs

Calendar
Calendar 8/01
Check out these trade shows, expos and seminars.

Editor's Note
Fall in Love


Feedback
Feedback
Letters from our readers

Management
Buyer Zone
Search Party
In your search for employees, the Internet is your happy hunting ground.

Insurance
Files Defiled
Protection for documents worth more than the paper they're printed on

Legal
Stay-In Contract
Drawing up employment contracts can help retain key employees and protect your trade secrets—but beware of the drawbacks.

Management Buzz
Management Buzz 8/01
Buying a business to get employees, dress policies and more

Smart Moves
Turn Signals
Where to look for indications that the economy will turn around

Staff Smarts
Just Doing Their Jobs
What do you do with the employee who says "That's not my job"?

Success Coach 2001
Positively Poised
What it's all about

Marketing
Breakthrough
Away Game
To promote his board game, this entrepreneur had to hit the road.

Game Plan
Star Search
A stellar salesperson does not a stellar sales manager make. So . . . who does?

Marketing Buzz
Marketing Buzz 8/01
Visual newsletters and staying updated on customer orders

Net Sales
Good Incentive
Customers need a reason to return to your Web site. Are you giving them one?

Real Deal
Who's Talking?
Women are, and smooth negotiations depend on polished skills.

Sales Success
Comic Relief
Humor is good medicine; it could also be the best way to close a sale.

Tactics
Partner Power
Want to strengthen your marketing muscle and save money? Team up.

Money
Ask the Rainmaker
Can't Go With the Flow?
Simple solutions for winning the cash-flow battle

Case Study
Supersize It
Not all big corporations are out to get you—some want to help.

Dollar Signs
Who's Looking Good Now?
After the dotcom crash, low-tech businesses may see a funding surge.

Funds
Betting on the Bear
Take advantage of slumping stock prices.

Money Buzz
Money Buzz 8/01
The Voluntary Employees' Beneficiary Association trust and the outlook for Silicon Valley banks.

Raising Money
Out on a Limb
Finding capital in today's battered market means taking risks.

Tax Talk
What's in It for Me?
Read the fine print: Tax bill will benefit entrepreneurs, too.

Smarts
Biz Travel
Carrying Cash
Your money's no good here--now how do you trade it in?

Brand Aid
Sushi Surprise
For true marketing inspiration, head for your product's home turf.

Capitol Issues
After the Bell
Will Congress land a big blow for fair competition?

Global
Run! It's the Internet!
Global consumers may be too scared to buy from your site.

Hot Seat
An Expert Opinion
Think you know something? Prove it to the world as a frequently quoted expert.

It Figures
It Figures 8/01
What Americans think of the dotcom bust, workplace violence and more

Smarts Features
No Turning Back
The dotcoms may be dying off, but their corporate culture is here to stay.

Out of the Hole?
Some people do get all the breaks, but that's no way to run your stock options.

Take Me to Your Leader
New Senate committee head says he'll look at big issues in a small-business light.

Made (Up) Men
You can give a man makeup, but how will he choose the right purse to carry it in?

Planning a Stag Party?
Hold off on the keg. Experts are still debating whether stagflation will show up.

Let's Do . . . Tea?
Make like a tea, and leaf the business dinner behind for a relaxing midday beverage.

Snapshot
Jim Lesser
31, founder of JDL Management in Philadelphia, maker of three of the top 10 arcade games in the world

Wheels
Take a Sip
There's no chug-a-lug-lug when these cars hit the pump.

Women
Pool Party
Women's money and women's businesses coming together for the good of all women

Tech
Buyer's Guide
Flatliners
Bring your images to life with a flatbed scanner.

Cool Clicks
Cool Clicks 8/01
Take a look at these sites for restaurateurs.

Digital Edge
Safe House
Online data storage ain't free anymore, but your company still needs it.

Gear
Gear 8/01
Check out these hot products: a faster notebook computer and a cordless mouse.

Hot Disks
Hot Disks 8/01
Backing up made easy, new ways to store files on your PC and more

Net Profits
Fair Trade
The digital age brings the good ol' days of bartering to B2B transactions.

Wise Buys
How to market your Web site

Tech Buzz
Tech Buzz 08/01
Online auction fraud, next-generation managed desktops and more

Wireless
Have Palm, Will Travel
eWallet makes filling out forms so passé.

Ink Different
Keyboards beware! The wireless pen is here.

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