True Value
Sure, you can seal the deal, but is it worth the effort? Here's how to decide.
"Is it worth it?" That simple question is the "to
be or not to be" of any deal. Like a master jeweler closely
inspecting a precious gem, every dealmaker should examine the
question from every angle. That's because the more tools you
have to measure value, the more likely it is you'll cut a sharp
deal.
A speaker and attorney in Los Angeles, Marc Diener is the
author of Deal Power: 6 Foolproof Steps to Making Deals of
Any Size(Owl Books/Henry Holt). You can reach him at
MarcDiener@aol.com.
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