Presidential Secrets
It's time to research some franchises. Grab your UFOCs . . . and your history book?
If you've caught the franchise bug, you're certainly not
alone. Franchising has long been the business investment vehicle of
choice for hundreds of thousands of entrepreneurs, and a healthy
percentage of them have become multimillionaires.
Selecting and building the perfect franchise, however, isn't
for the fainthearted. To make it less daunting, you must understand
the process and what's available to you as a prospective
franchisee. Of course, to franchise neophytes, the very idea of
researching a franchise may be discouraging. Don't worry. The
personal courage and insight you need can be found in a variety of
sources: books, consulting services . . . even former presidents.
Don't laugh. Here, in the classic maxims of our previous
leaders, we find insights that ring as true in the world of
franchising as in the political arena. Our leaders offer more than
two centuries of sound advice that can make the—let's
face it, dry—process of franchise research not only more
colorful, but also more memorable.
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