Good Thinking
Lonely burden of innovation wearing you down? Tap the entrepreneurial zeal in your employees, and they'll start pitching ideas faster than you can implement them.
We've reached another era in which everything--business,
technology, science--is moving at light speed. For the past couple
of years, innovative entrepreneurs got all the buzz. Now it's
the entrepreneurial spirit that fuels the innovation everyone's
after. It's what huge corporations call in consultants to get
and what established small businesses need if they want to survive.
And because it's pretty hard for one mind--even the great mind
of an entrepreneur--to be on target all the time, many management
experts suggest that higher-ups should lose the ego and give
employees the opportunity to exercise their own creativity. Now, empowering employees with the freedom to innovate sounds
great in theory, but as many management consultants know, and as
many large corporations have found out, adopting a new way of
thinking--one that goes against the ingrained corporate
hierarchy--is scary and not typically welcomed with open arms.
It's only when a lucrative business idea or a more
cost-effective way of operating emerges from a company's lower
ranks that senior management wakes up and sees the potential in
allowing employees to escape their hawk-like eye, sit in a basement
office and create something unique.
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Brewing Big (With a Micro Soul)After 18 years of growth and with annual revenue about to break $100 million, Kim Jordan still maintains New Belgium's freewheeling spirit.
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