MBA 101
Business school showed them a perfect market: business school students.
What: Magazine for
MBAs
Who: Jon Housman, Jonathan
McBride and Sean McDuffy of Jungle Interactive Media Inc.
Where: New York City
When: Started in 2000
Wallet: Company projects $10
million in sales for 2001
What did three business school grads do when they wanted to give
back to the community that made them? They started Jungle
Interactive Media Inc., which publishes MBA Jungle, the
first magazine and Web site devoted solely to MBA students and
young professionals. Catering to MBAs and alumni between the ages
of 25 and 35, the three co-founders-Jon Housman, 33, Jonathan
McBride, 31, and Sean McDuffy, 33-successfully launched MBA
Jungle at breakneck speed in five months.
"The germ of the idea came during my first year of business
school," McDuffy says. "I arrived on campus and realized
there was no real publication for me-someone interested in
business, but also interested in lifestyle components like travel,
dining, fashion and leisure." To remedy that, after
graduation, McDuffy recruited college friend and former business
partner Housman and Wharton roommate McBride as business partners
in the company.
Content Continues Below
With a circulation of more than 125,000, MBA Jungle has
found a home in students' mailboxes at the world's top 200
business schools. Meanwhile, more than 100 B schools have linked
their career centers directly to www.mbajungle.com, which offers
Web-only content and special functions, like resume posting,
message boards and an MBA networking feature, in addition to the
same content as the magazine.
Not satisfied with that achievement, the trio ventured into the
next obvious market of young professionals: lawyers. JD Jungle,
launched in April 2001 with a readership of 80,000, caters to law
students and young attorneys.
Any clues to where Jungle Interactive Media is headed next?
Jokes Housman, "We're thinking about Lion Tamer
Jungle."
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