Notice anything different? If we were a box of Tide, we would
stamp a big "New & Improved" across our cover. But
this transformation is so apparent, you really shouldn't need
any hints to see we've changed.
Entrepreneurs have changed significantly in the past decade.
You're younger, more diverse, more tech- and business-savvy,
more focused and more ambitious. You're not content to "go
with the flow" of business growth; you're out there
working your butts off to make it happen. And while the specific
"it" varies with the entrepreneur, your goals are the
same: building successful companies. Not all of you yearn to be the
next Bill Gates, but you do aim to be the best at what you do.
Keeping that in mind, we've done far more than just change
the way we look. Inside are 12 new columns that will help you grow
your business. The bulk of the magazine is still divided into the
sections that are most relevant to you: management, marketing,
money and technology. In front, there's a new
"Smarts" section, where you'll find a bit of
everything you need to know to thrive. And if you're looking
for new ideas for your next business, check out the "Be Your
Own Boss" section.
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Nothing is achieved easily, and our magazine is no exception.
For Entrepreneur's redesign, we turned to renowned
publication and Web designer (and entrepreneur) Roger Black. This
Herculean effort was guided by two of the most talented folks
I've ever met: David Matt and Erin Mayes. Working closely with
Entrepreneur's creative director Mark Kozak, they
created a cutting-edge magazine designed for today's frenzied
entrepreneurs. Like you, it's bold, lively and exciting. The
truly innovative design packs more information than ever on pages
that are more inviting to look at and easier to read.
And there's more. Our phenomenal Web site, Entrepreneur.com, is undergoing a
facelift of its own. Currently, you'll find the new look when
you click on the "Magazine" tab on the home page. Soon,
the entire site will sport a more accessible, easily navigable
design.
Entrepreneur and entrepreneurs have been through a lot
together. We've started our 25th year as Entrepreneur magazine.
Our goal is to help you achieve your goals. Entrepreneur
isn't owned by some multimillion-dollar conglomerate. We're
an entrepreneurial company facing the same concerns and challenges
you are. And we know what you're going through, because chances
are, we're experiencing it, too. While today might be a little
rough for some of you, know that you can count on us to help you
emerge triumphant.