Easy Does It
1) Point. 2) Click. 3) You've got an online store.
It sounds like a late-night infomercial: Go from zero to
e-commerce in less than 24 hours! No HTML required! No high-paid
Web design firms! Just point and click your way to an online
e-commerce presence! Welcome to the wide world of browser-based
build-your-own-Net-store services. Keep in mind, this approach
works better for product-oriented businesses than service
businesses. Essentially, you're putting together your own
little Amazon.com. It's good for brick-and-mortar entrepreneurs
wanting a quick online presence, but it also works for Net-only
start-ups. You get a low overhead Web presence and all your
services from one provider. Is a do-it-yourself Web site right for
you? I visited three leaders in the arena to figure out what's
alluring about them . . . and what's lacking.
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