Selling Point
If you've got sales experience, GlobeNetix is sold on you.
The folks at GlobeNetix, an ISP franchise, know exactly the type of
people they want for franchisees, and they'll do whatever it
takes to attract them—including financing their franchise
fees.
In January, the Houston-based company launched JumpStart, a
program designed to bring top sales professionals to the franchise.
"Lots of folks are interested in franchising, in owning their
own business, but may not have the means to participate in the
traditional franchise opportunity," says Ben Litalien,
GlobeNetix founder and president.
The JumpStart program includes a plan that provides GlobeNetix
franchisees with financing for the $25,000 franchise fee, reducing
franchisees' start-up costs to about $7,500.
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Over the next two years, GlobeNetix will travel to 30
metropolitan areas in the United States to meet with prospective
franchisees. Evaluating a person's sales experience and
professionalism, the company will select one JumpStart franchisee
for every 20,000 businesses in a city. In Houston, for example,
where there are a little more than 100,000 businesses, GlobeNetix
will have five JumpStart franchisees.
GlobeNetix is looking for entrepreneurs with experience in
consultative selling and will run the franchise full time,
distributing Internet services to small and midsized U.S.
businesses. A technical background isn't required.
"Many prospective franchisees don't have a sales
background," Litalien explains. "We're using this
program to attract people who are already familiar with the sales
process, and that's what's going to allow them to jump into
our franchise."
Besides the franchise fee, start-up costs include $7,500 for
training, supplies, and a technology package that includes a laptop
and a digital camera.